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Josh-D. S. Davis

Xaminmo / Omnimax / Max Omni / Mad Scientist / Midnight Shadow / Radiation Master

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Josh 201604 KWP
Serenity, end of week 4 gross, $24,177,785 (budget was $39mil)

And I forgot to do the drawing last weekend. Not many people entered, so there's good chances... I think there were 5 entries.

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well the movie company will probably break even with all of the DVD sales, then they usually own the rights to the toys.

strange they put so much $ into budgets for movies, but then the previews and promotion for the movie is lacking.

*nod* I mean, other movies are doing lackluster too... and they only openned in 800 theatres, vs 1700 or more for some of the bigger movies...

But, really, the demand wasn't and isn't there for a bigger release. :(

Which, I will give you, is too bad because it was actually ok. Damn good by most peoples standards. But again, severely under-marketed. Now, I don't have a TV so I don't know what, if any, commercials there were, but I don't remember one movie poster or radio ad. Granted, it wasn't one of the bigger movies, but I still would have budgeted more for the marketing. :(

Compared to other movies out right now that I have seen. Serenity was killer. What's up with the movies right now? Gah.

The TV show was never properly marketed either, which I think has a lot to do with why it got canned so quickly. It's a shame on both counts, especially considering the quality of crap that get shoved down our throats on a daily basis. :-\

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